Generations of Fishermen
The ancient art of fishing passes from generation to generation. With the advent of industrial technology and the governmental regulation of open oceans, traditional fishing communities and family fishing businesses began a struggle for survival.
Red's Best was born from the mind of Jared Auerbach, a young fisherman from Boston who cut his teeth fishing on commercial vessels in Alaska and Cape Cod, MA. Jared learned from the generations of fishermen there and across America, and he set out to create a brand for each and every fisherman that represents the pride of the profession. Buying Red's Best brand fish supports fishermen whose livelihood depends on the catch.