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About Red's Best

About Us

Red’s Best was founded in 2008 by Jared Auerbach. The ancient art of fishing passes from generation to generation. As a young fisherman from Boston, Jared worked on commercial vessels in Alaska and Cape Cod during the early 2000’s. He worked alongside hardworking fishermen and saw that with the advent of industrial technology and the governmental regulation of open oceans, traditional fishing communities and family fishing businesses began to struggle for survival. He also saw the abundance of species available to us in New England’s pristine cold waters. He set out to create a way for consumers to have direct access to the freshest seafood. He envisioned a brand that would represent each and every fisherman and the pride of the profession. Red is every fisherman.


To achieve scale in supporting and sustaining community based American fishing fleets we built robust, proprietary data management software, which enables us to handle massive amounts of small inbound data points. Our system electronically tracks daily catch from the moment a fisherman offloads their vessel onto a Red’s Best truck or one of our dockside facilities. When a fisherman lands, we take possession of their entire catch, upload all catch data, and maintain an unbroken chain of custody of the fish through processing, packaging, labeling, and shipping. Red's Best innovative technology and logistics platform reduces the distance between you and your fishermen.

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Cormorants are seabirds greatly appreciated in many countries for their ability to catch fish with naturally sleek efficiency. Red’s Best innovative technology and infrastructure platform creates unprecedented efficiencies with the agility and nimbleness of this revered fishing bird.