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About Red's Best

About Us

Red’s Best, founded in 2006 by Jared Auerbach, is a Boston based seafood wholesaler that aggregates from small, community-based fishing boats. Our mission is to support the livelihoods of American fishermen while sustaining fisheries for harvest. We are proud to currently partner with over 1,000 New England boats annually. By choosing Red’s Best, you, too, can support an historic industry and reduce undue burden on our natural resources caused by importing fish. Red's Best fish supports fishermen whose livelihood depends on the catch.


You probably know your accountant and your plumber, but you probably don’t know your fisherman although they feed you. Red's Best innovative technology and logistics platform reduces the distance between you and your fishermen. Our custom traceability software system electronically tracks daily catch from the moment a fishermen offloads their vessel onto Red’s Best trucks. We take direct physical control and upload all catch data into waterproof Ipads at the dock, developing a chain of custody, so you can trust your food is caught locally, labeled correctly and subject to strict quality control on its journey to you.

Who is Red?

The ancient art of fishing passes from generation to generation. Jared Auerbach, a young fisherman from Boston, worked on commercial vessels in Alaska and Cape Cod, MA during the early 2000’s. Jared worked alongside hardworking fishermen and saw with the advent of industrial technology and the governmental regulation of open oceans, traditional fishing communities and family fishing businesses began to struggle for survival. He also saw the abundance of species available to us in New England’s pristine cold waters. He set out to create a way for consumers to have direct access to the freshest seafood. He envisioned a brand that would represent each and every fisherman and the pride of the profession. While “Red” started as a nickname, the term now represents every fisherman.

Our Logo

Our logo represents a cormorant. Cormorants are medium sized seabirds with slender, hooked beaks and webbed feet great for swimming and fishing. They are greatly appreciated in many countries for their ability to catch fish with naturally sleek efficiency. Red’s Best innovative technology and our respect for the efforts for small boats makes it easier for our networked fishermen to sell their fresh catch.